|standard fee schedule|
|Portfolio Assets||Annualized Rates|
|Balance Over $5,000,000||0.60%|
Willingdon primarily uses individual stocks and bonds in our well-diversified portfolios. Many of our competitors primarily use mutual funds, which creates an extra layer of fees. Mutual funds have internal expense ratios that vary depending on the fund, typically averaging about 1% annually, although expenses can be significantly higher. This fee is often in addition to the fee firms charge to select funds and manage asset allocation. Bottom line - The fees for managed mutual fund portfolios are typically about twice as much as Willingdon’s fees and are far less transparent.
Most of our competitors use mutual funds as opposed to individual stocks and bonds because the principals of the firms lack the experience and expertise to manage assets in-house. Their expertise is typically in financial planning, not money management, which is why the asset management function is outsourced through mutual funds, creating an extra layer of fees.
At Willingdon, we have a significant competitive advantage in that we have the expertise (credentials, experience & track record) to manage assets internally, while providing high level financial planning advice. Moreover, our clients build a relationship with the professionals who are actually managing their money.